From Diesel Bay to Marketing Agency
HighPoint Digital was founded by Gary Magill — a 15-year diesel mechanic who got tired of watching good contractors get buried online by inferior competitors with better marketing. We do contractor marketing built by someone who has actually been on the truck, taken the 2 AM call, and knows what a real booked job is worth.
Gary Magill, Founder & CEO
HighPoint Digital Media was founded by Gary Magill, an ASE Certified diesel mechanic who spent 15 years in the trades before pivoting to software development and SEO. The same methodical mindset Gary used diagnosing diesel engines, he applied to learning how search engines work and how websites are built.
That path wasn't a detour. It was the foundation. Understanding how tradesmen actually work, what their customers search for, and what makes a phone ring is something you can't learn in a marketing classroom.
Credentials
- · ASE Certified Diesel Mechanic (15+ years working as a mechanic)
- · Google Ads Certified
- · Google Analytics Certified
- · BBB Accredited Business Owner
- · Denver Metro Chamber of Commerce Member
Why a Mechanic Built a Marketing Agency
For 15+ years, Gary worked on the truck. Cummins, Powerstroke, Duramax. Fleet maintenance contracts. DOT inspections. He took the 2 AM emergency calls, dealt with seasonal cash flow swings, watched local contractors get crushed by generic agencies that didn't understand the trades.
The mission is simple: get your phone ringing with high-intent buyers ready to hire. Not browsers. Not shared leads. Not vague "impressions." We focus on outcomes you can count — calls, booked jobs, ROI — and direct communication (you talk to Gary, not a rotating account manager).
That's why we do everything month-to-month. No long-term lock-in. No contracts that protect us when we're not producing. If the weekly rank maps and call-tracking reports don't show progress, you cancel. Simple.
Westminster, Colorado — Serving the Trades Nationwide
Based in Westminster, CO. Primary service area covers the Denver Metro and Colorado Front Range. SEO, Google Ads, GBP optimization, and Digital Foreman software are delivered remotely nationwide.
Particular expertise in the Front Range market — we know the local contractor landscape because Gary lives in it.
100+ contractors served across plumbing, HVAC, roofing, water damage restoration, and auto/diesel repair. Named case studies available on a strategy call.
Want to Talk to Gary Directly?
Book a 30-minute strategy call. No pitch. No pressure. Just a conversation.