The Client
Diesel Repair Denver is a Denver, CO diesel and auto repair shop running both fleet B2B contracts and consumer service work. They needed a marketing strategy that wouldn’t pick one funnel over the other and would capture both buyer types.
The Approach
Two funnels, two landing-page strategies. Consumer side: GBP optimization, Maps Pack ranking strategy for “diesel mechanic Denver” and “diesel repair near me,” review velocity, photo cadence. Fleet B2B side: dedicated landing pages for DOT inspections, fleet maintenance contracts, and preventative maintenance programs by make (Cummins, Powerstroke, Duramax). ASE certification authority signals throughout.
The Outcome
Fleet B2B keyword rankings established for DOT and maintenance-contract terms. Consumer Maps Pack visibility for diesel-repair keywords across Denver Metro. Deep engine-make entity coverage outranking generic competitors. Both funnels producing exclusive leads.
Book a strategy call for the dual-funnel diesel playbook.