The Client
Rocket Heat & Cool is a Norristown, PA HVAC contractor running both residential and commercial work. Seasonal cash flow swings made consistent marketing performance hard to plan around — peak season scrambled, off-season quiet.
The Approach
We built a 12-month seasonal marketing calendar: spring AC tune-up campaigns starting in March, summer emergency keyword push, fall furnace pre-positioning in September, winter IAQ content in shoulder seasons, and year-round maintenance-plan capture for recurring revenue. GBP photo cadence matched the season (clean job-site photos, seasonal trade content).
The Outcome
Peak-season AC keyword rankings in the top 3 Map Pack positions. Fall furnace campaigns launched 90 days pre-peak (September prep for October-February heating demand). Year-round IAQ shoulder-season content stack keeping the phone warm in traditional slow weeks.
Book a strategy call for the seasonal marketing playbook.