The Client
The Drain Cleaning Company is a Broomfield plumbing contractor specializing in drain cleaning, hydro-jetting, and sewer line repair. They wanted to rank for the specialty keywords their service emphasized — not generic “plumber” terms — and saw limited progress with previous marketing efforts.
The Approach
We built a specialty-keyword playbook focused on the high-intent terms specific to their work: “drain cleaning Broomfield,” “hydro-jetting Denver,” “sewer line repair near me,” “trenchless sewer repair.” Entity depth in content covered hydro-jetting equipment, trenchless sewer technologies, main-line cleanouts, and code references. GBP services list was tightened to specialty work to drive categorical relevance.
The Outcome
Drain-cleaning and hydro-jetting keyword rankings lifted into the top 3 organic positions and the Map Pack within 90-120 days. Sustained Map Pack visibility across the Broomfield service area followed. The shop has documented before/after weekly rank maps showing the progression.
Book a strategy call to walk through the rank-map timeline.