Contractor Marketing ROI Calculator

See what monthly marketing spend should produce in booked-job revenue for your trade. Plain math, no agency fluff.

Monthly Marketing Spend($)

Total spend across SEO, GBP, Google Ads, and LSA

Average Booked Job Value($)

Average revenue per booked job in your trade

Lead-to-Close Rate(%)

What percentage of leads turn into booked jobs

Cost Per Lead($)

Plumbing $35–80, HVAC $40–90, Roofing $50–150, Water Damage $100–300

Estimates only. Actual results vary by trade, market, competition, and current marketing maturity.

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